Oh, how quickly things can change. Depending on where in the country you are, we have many States and localities on lockdown. We are all being advised repeatedly, from multiple sources, to stay home for anything not essential. If I had to venture a guess … right now you are probably worried about your health. The health of your family and friends, and about your business. Maybe wondering how you will pay your bills next month or the month after?
You aren’t wrong to be worried. The truth is, there are quite a few in our industry whose businesses will not survive this shift. So how do you make sure that isn’t you? You need a plan and you have to put in the work. You need to be creative and flexible. You need to control what you can, and release what you can’t. You need to resist the urge to hide away from your business. No, showing homes and meeting with clients in person is not the best idea right now (and may not even be legally allowed depend one where you are), but there is still plenty that you can do.
It’s your #1 job right now to be a voice of clam and reassurance. Your clients, your database and your community will remember you for it. You need to communicate, communicate and communicate some more, and not just via social media. You need to stay the course with your marketing as much as possible. The work you put it now is what will help ensure that when this is all over and we get back to “normal” that your business bounces back quickly and efficiently. If you don’t, then you will be rebuilding again from square one.
Here is your plan for this week. Balance your work and focus with some breathing time (seriously). It can be hard to focus right now, so breakdown your work into bite sized chunks. It is not a coincidence that each week I give you 5 tasks as part of your Plan of the Week. Do one per day, Monday through Friday, if that feels comfortable to you. Or tackle it all at once. Protect your energy and your mindset. Taking some action each day will help with that.
Check out our group on Facebook to see the full plan, and learn how to join our FREE coaching program.