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The Easy Button?

January 21, 2020

Do you want to know the truth ... most likely you don’t need to look for something new or better to solve your problems in your business. Chances are, you just need to work what you already have.

How often do we all do that? We are constantly in search of the latest and greatest tool and trick, the easy button to solve whatever it is that we are struggling with at the time. But the real trick is that there is no easy button, there is no magic tool or website or lead generation system that will get you to where you want to be, only you can do that.

Everywhere you look there are people trying to sell you something to solve your problems. Need more leads? Buy them on this website, put your face and name on a shopping cart, invest in this other worldly expensive predictive analytics so you can (hopefully) focus your contacts and efforts on people who are “likely” to move, purchase this or that CRM. The truth is, all of these things work, but getting them to work isn’t as simple as stroking the check or importing your database. You have to do the work.

Paying for leads won’t get you business unless you are quick to contact and consistent in your follow up efforts to convert that lead. Advertising on the shopping cart at the grocery store isn’t going to get you business unless it is part of a complete and consistently executed geographic farming strategy whereby it is just one more way that your target market “sees” you. Predictive analytics won’t magically make the gold in your database or geographic farm appear, you still have to reach out, make the call, and be consistent in your efforts. The CRM isn’t going to add richness to your database and streamline your follow ups unless you log into it multiple times a day and actually make the calls, write the notes or do the pop bys.

When things are hard we tend to look outside ourselves for help, for a solution, but really, we already have all we need. This is true in business and in life. We have the ability to pick up the phone and make a call. We can write a note, or connect with our community via social media. Yes, there are many tools to help make our business processes more streamlined and efficient, but we need to actually use them, work the systems, in order to see the results. If not, we stay frustrated, and keep looking for bigger and better, easier ways and time savers. And while we are busy searching our businesses are slipping away, and we are being passed by in favor of those who are out there, present, engaged, and doing.

Do you have a tool or system that you have invested in and not fully used? What is holding you back?



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