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It's All About Goals!

December 17, 2019

After my team meeting yesterday I was chatting with a team member about her goals. She just finished reading The 10x Rule by Grant Cardone (I highly recommend the audio version of this book!), and was fired up to double her business next year!


But, she was worried. One of those worries was how realistic the goal really was for her. She didn't see a lot in her pipeline yet for the new year and was feeling uneasy.


This is a common concern I hear from agents the time of year. Several others brought it up during our meeting, and my business partner and I have had this conversation several times over the past couple weeks.


This is how we are, isn't it? We have an amazing year, but instead of taking time to celebrate it, we immediately start worrying about how we will do it again (or better) in the new year. In 2 weeks we will "start over" again, and that can feel like a lot of pressure.


Can anyone else relate?


I'll share with you what I shared with my friend this morning. Think back to this time last year. December 2018. Did you envision your business being where it is now back then? Did you think that your pipeline would support it?


My guess is, as with my friend (especially if you have had a great year), is that probably not. This time last year you weren't thinking you would have the year you did or what was possible, so naturally it can be hard to look ahead and think it will be possible in the new year.


But it is. The possibilities are endless. Of course you may not be able to see it now, but what you can see is the path to get there.


What do you need to do to get to your goal? Is it a certain number of conversations, a certain number of coffees, a certain number of pop bys? What will your marketing plan need to be in 2020? How many times will you "touch" your clients or database?


Having a plan is about as close as you can get to "controlling" your results or your outcome. Consistent results and action? You will be most likely to get to your goal. Inconsistent results and inconsistent action? Your chances of hitting your goal becomes less and less.


What is your goal for 2020?


For me, as I am shifting in my business to a focus on my team vs my personal transactions I have two goals:

  1. To generate and pass 250 personally generated team leads to my team.

  2. To have 250 agents enrolled in my coaching program.

  3. I will co-list 25 listings with my team.


Goal number 1 will take more work to stay engaged this year, but is doable as I generated 244 leads in 2019. I want more than ½ of these to close. Not a goal I've tracked before for leads I am passing, but look forward to the new challenge.


Goal number 2 is tripling where I am with my program right now. We are 6 months in to the program with more than 80 enrolled. I've learned (and am still learning) a tremendous amount since we started and am excited about the future of this program.


Goal number 3 is a new one for me, something that I just started doing on a small scale this year, but wan to expand significantly in 2020.


I have a plan in place to achieve goal #1 and #3, and am working on my plan for goal #2. Having big goals drives me, and even if I don't hit them, for me I know that I will go further by reaching.


Share your goal with us in the comments! No judgement here! No goal is too small or too big, only "just right" for you!




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