I love this time of year! Fall and Halloween are my favorites, but I also love that the holiday season kicks off tomorrow. Stores are already carrying some holiday merchandise, and I saw my first holiday commercials last night. Starting tomorrow you can bet it will be full on holidays and Christmas everywhere you turn!
This is also a great time of year to remind your clients that you care about them and are grateful for them. Whether your database consists of 60 people or 600, if you've closed 1 transaction or 1000 there are many things that you can and should be doing to reach out to your clients.
This fall my team and I did pop bys of potted mums or pumpkin carving kits for some of our clients, and also ran a Pumpkin Carving Contest (we are announcing the winners on our Platinum Group Real Estate team Facebook page this morning).
Next month (November) we have a reverse pop by event scheduled at our office for our clients to come by and pick up their Thanksgiving pie, and the first weekend of December we have our annual Breakfast with Santa. Clients who come to that event will also receive a pop by gift afterwards with a framed photo of their family with Santa.
Also in December I do my holiday pop by with a Christmas ornament, some candy and "elf" list (list of vendors to help before and after the holiday season), and everyone gets a holiday card and calendar magnet. This is all in addition to the monthly email drawing and monthly savings postcard that goes out.
Having a variety of things to offer helps me to cover my entire database. I have a little over 400 people (mostly all past clients plus some sphere) in my database. All of them receive the monthly email and holiday card with magnet. Everyone who is local (300 or so) receive the monthly savings postcard (the vendors are local to Northern Virginia so wouldn't make sense for my out of the area clients). Usually about 100 get the holiday pop by delivered to them, I will have about 10-15 picking up pies next month, and about the same number attending breakfast with Santa. Not everyone who is invited for the pie will also receive the invite for breakfast, etc.
This is a more manageable (and meaningful, by having small groups) way for me to touch my clients during the holiday season without getting totally overwhelmed.
No matter your budget, years of experience, number of transactions or size of your database, there is something you can do to reach out and make your clients feel special this season. Partnering with other agents to share the cost of an event or buying gifts in bulk can be a great way to save money and pool resources (this is part of the reason my team can offer so much). Work with your lending and title partners to thank mutual clients. There is a way, and it is important to reach out.
What are your plans to show your gratitude to your clients this holiday season?