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Summer Slump

June 8, 2016


Have you ever experienced a "summer slump" in your business?

I've certainly witnessed it (and participated in it) before but didn't really have a "name" for it until I saw a Tom Ferry video a week or so ago.

Summer is here, the weather is beautiful, kids are out of school or are about to be out, and vacation season is about to be in full swing. If you have children at home it can be logistically harder to work during the summer, and hey, you might want to actually enjoy it too, right?

So how do you balance REALLY ENJOYING your summer and not completely shutting your business down for the rest of the year? (which is what will effectively happen if you check out for the summer)

The video that Tom shared gave several ideas, and we discussed those and more during our team meeting yesterday. Here are a few of my favorites:

-Timeblock (surprise!) both work and play time. Pull out a calendar, maybe print a blank monthly view from online, and start filling in all the things ... kids camps, vacations, barbecues, scheduled events. Now fill in the fun time you want to have. Want to spend two days a week at the pool? Block off those days, and build in your work time. Maybe you work from 9-12 those days, and spend the rest of the day poolside, maybe you plan longer hours working the other days of the week. It is possible to have fun and still have a productive business this time of year.

-Partner up with a "vacation" buddy. Plan to cover for each others vacations so you can truly relax and enjoy your family time. Maybe even plan with them to trade off some "fun day" coverage too ... is it your afternoon at the pool? Maybe they could be your back up to help with business or last minute showing requests, and you do the same for them when they are spending the day on the golf course, etc.

-Set a summer goal. This could be number of transactions, but will probably be more impactful for your future business to base it on activities. A certain number of pop bys. A certain number of hours per week working ON your business, following up, previewing, etc. Involve your partner, spouse, children in the goal too! Plan a reward, maybe a fun family trip, that is dependent on you delivering 30 pop bys this summer. I'd be willing to bet that suddenly you will have lots of little accountability partners and people around you wanting to help you prep and deliver them!

-Establish an easy summer marketing plan. Maybe it is a regular post with a focus on fun local community events. Maybe it is a summer client party. Maybe it is a list of summer "helpers" (pet sitters, lawn care services, pool cleaners, etc) that you mail.

The work that we do today we will be paid for in about 3 months. The quality of your fall business is dependent on the activities you do this summer. Do them intentionally, and also play and have fun intentionally, you can do both.

How do you avoid the "summer slump"?

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