My husband has this theory about restaurants, that the more varied their menu is in different types of cuisine and dishes, the less likely it is to be good. As much as I hate to admit it, I think he's right. When I think about my favorite restaurants, the ones that have consistently really great food they focus on one type of food or serve a very limited menu.
This applies to our businesses as well. There are so many distractions. So many different things to try. When I was at the Success Tour in Richmond a couple weeks ago (yes, I'll be talking about this one for a while), Brian talked about the shiny object and how many phone calls we as agents get from those trying to sell us the next best new product or technology or service that will boost our business. Do you ever get these calls? Have you ever attended a real estate convention and walked around all of the vendor tables with the latest and greatest new technologies and toys? What makes the one in booth 15 better than the one in booth 62?
YOU are the common denominator. Without you and your focus none of it will work. So the question then is what do you focus on? When you try to do too many things, when you are burning your candle at both ends and in the middle, nothing is getting your full attention, and that will show in your results.
My hope for you today is that you do less, with more focus. There is so much to do in our daily lives, both personally and professionally. The thinner you spread yourself, the harder it will be. Focus on the most important people and tasks that will lead you to the good life and a great business. Beware of the shiny object. Spend some time each day taking care of yourself. Even if it's just 10-15 minutes doing something that you enjoy, or just doing nothing at all (J'aime Sans Souci Nowaktalked about the Headspace app as a way to have some "unfray" time).
Take 5 or 10 minutes today and make a list of what is absolutely most important to you, most critical to your life, your family, your happiness, your business. Place your focus there. When something new pops up and you are tempted by the distraction, reference back to that list. Does it fit there? When you are saying yes to something, that means you are saying no to something else, there are only so many hours in a day. Make sure that what you are saying yes to isn't going to detract from your priority list.
Focus on the most important parts of your business, the relationships. Focus on the people who really mean something in your life, and let the rest go. You don't need it anyway.