A couple weeks ago I attended a real estate finance class taught by Gene Rivers, a successful Florida realtor with an amazing story (Hi Amina Basic, it was great to see you there! Sorry I missed you Gail Lammersen Belt!).
The class was excellent and all about how to handle your finances in the real estate industry, but the moment I was struck by most was when we were talking about LLCs vs C Corps, etc and a manager asked him how best she should answer that question when asked by her agents. He told her to gently hold the sides of their face, look into their eyes and say, "Until you are consistently closing 1 transaction a month for a year, it doesn't matter."
Let that sink in for a moment.
The message (and we carried on a discussion about this) is that we get so distracted on the "tool" or device or whatever that is going to "get us there" in our business, that we often lose sight of what really works ... YOU! More specifically, you, working. Working on the basics. Engaging with the real estate market and your database. Until and unless you are consistently producing in your business, then none of that other "stuff" matters.
But if only I had the right website, I'd be more successful. If only I had the best follow up tools I'd be able to do more business. When I find the right search app for my clients I'll close more deals. If only and when ... the most dangerous and deceptive words of all.
Yes, there are tools and technologies and resources and websites that can help us to work our businesses better and more efficiently, but the bottom line is that they only work as well and as hard as you do. Having the tool available to you is great, but if you don't actually use it, invest time in learning how and entering your clients in or whatever it is, then it won't work.
So many of us are getting ready to get ready. I'm getting ready to take my business to a new level. I'm getting ready to promote my brand in a big way. I'm getting ready to engage with my database. Stop getting ready already, and just do it. Do anything. Take action.
You are always, and always will be your best tool. Your best asset. Your best opportunity for success. If you don't work, nothing else will.