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October 14, 2015


On Sunday my husband was watching a football show on ESPN, and it caught my attention when they did an interview piece on Julio Jones, a wide receiver for the Atlanta Falcons (football fans - I am pretty well certain to mess up some of these details!). This player is in his 3rd or 4th year in the NFL and had been a relatively "quiet" player up until this season, when he is now one of very best in what he does (rushing yards, passing yards ... not sure). The reporter was asking him why was it that he thought that his performance had been so explosive this year over years passed, especially since he has had that potential the whole time. Julio said that the key for him this year was his offseason. In years past he had been injured or not fully healthy and therefore couldn't truly be as active during his off season. For this year, his coach challenged him to have a really powerful and focused offseason, and the results of that is showing in his performance today.

I thought that was really powerful, and got me thinking about our "offseason" in real estate. We are almost there. Fall market classically starts to quiet in November, and usually stays that way for a little bit into January. The steps you take, the things you do during this offseason will help to propel you forward into your best ever 1st quarter, and even 2nd quarter and beyond.

For my offseason, I've always participated in some sort of business/goal planning to look at where my business came from in the current year, what marketing and steps I took and whether or not they were successful, and then to set my goal for the new year, along with the steps I will take to get there. I usually also participate in one or two bigger picture training/seminar events (this year it is the Virginia Women's Business Conference in November, one of my favorite events), a holiday mailing to my entire database, and pop by's to my buyers from that year. 

This year I'm kicking it up a notch with a client event with my team in December (Breakfast with Santa!), as well as a 90 Homes in 90 Days Challenge. Every listing, contract and lease counts toward the 90 (we started 10/1). This challenge has us thinking in different ways about our database, how to engage, and how to make things happen. Even if we don't hit our goal at the end of the 90 days, the steps that we are taking towards that goal is instilling new habits, which will put us that much further ahead in the new year. 

The offseason isn't meant to be all work. I'm looking forward to lots of fun with my family, a couple nights in Williamsburg, and being "off" as much as possible in the days between Christmas and New Years. This way, I will be excited and ready to go on the first work day of 2016.

What do you do in your "offseason" to help you to prepare for the year ahead?

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