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July 2, 2015

During my years as a managing broker, one of my observations in working so closely with so many agents was how many didn't look at the big picture in their real estate business. Yesterday I was reminded of one of those examples. I remember having a conversation with an agent once about how their listing had gone under contract so quickly that the post sign never made it up, and so they were happy to be calling to cancel the install and looked at me like I had two heads when I said they should still have it installed. The same thing just happened to me ... a listing went under contract before the sign was installed. Instead of calling to cancel the install, I called my installer and asked them to put up the "under contract" rider along with the sign. A couple days after it was installed, a neighbor called me from my sign and wants to list their home, and buy another one. Well over $1M in volume from a $50 sign install. That is a pretty incredible return on investment. This business requires that you invest in it, both time and money, consistently over the long term. It doesn't matter if your goal is to be a super, mega, ultra producer (or whatever term is used to describe people who do a lot of transactions these days) or if it is to help a handful of folks every year. The tasks are the same (just on a different scale). You've worked hard to have that listing or buyer that you are working with, and you are working hard to do a great job for them. Why not invest in yourself too so that transaction can lead to your next one? What tool/marketing plan has given you your best return on investment in your business?



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